RINGA MÄÄTTÄ
Creative Director, Co-Founder
With a background in fashion design studies and a passion for visual storytelling Ringa brings together creativity, craftsmanship and concept. As the founder and creative director of Era she leads with the belief that fashion is not just clothing-- it is an art form, a narrative and an experience.
Her creative direction shapes the brands visual identity, styling and storytelling-- ensuring every garment, collaboration and shoot stays true to Maison de l’Eras unique vision.
Designer mentoring
Visual styling & brand tone
Editorial concept creation
Fashion designer
Contact Ringa directly:
ringajohanna@gmail.com
KIKIAH PROVOOST
Strategic Development Lead , Co-Founder
Having studied fashion business and a passion for sustainable innovation Kikiah leads Eras strategy, growth and partnerships. She oversees business development, pricing models and all sustainabilty projects ensuring every decision alligns with both; beauty and impact. She believes fashion can be a force for good and wants to build a future where Finnish designers are globally recognized.
Business & financial strategy
Investor relations & funding
Sustainability integration
New business development
Contact Kikiah directly:
kikiah.provoost.nl@gmail.com
LOTTA VOUTILAINEN
Organization Coordinator
With a focus on clarity, care, and continuous improvement, Lotta ensures things run smoothly behind the scenes at Era. As our Organization Coordinator, she ensures that internal operations stay on track, from managing meetings and documentation to supporting people operations. Her role touches many areas, always with the goal of fostering a well-functioning and inspiring work environment.
Known for her approachable and dependable presence, Lotta maintains structure where it’s needed and calm where it counts.
Internal coordination & communication
Strategic planning
HR processes & team wellbeing
Problem solving
Contact Lotta directly:
voutilainen.lotta@gmail.com
OONA VAINIKAINEN
Social Media Manager, Marketing Assistant
Oona is the creative force behind our social media and marketing. With a strong eye for visuals and a clear sense of direction, she brings fresh ideas, consistency, and a deep understanding of how to build a brand in an authentic, modern way.
Passionate about fashion and visual storytelling, Oona combines trend-awareness with attention to detail. Her approach is both thoughtful and driven — balancing creativity with strategy, and always keeping the bigger picture in mind.
Maintaining brand consistency
Creating social media content
Assisting campaign planning
Transforming creativity into results
Contact Oona directly:
ooonavainikainen@gmail.com
